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Tips to Choose the Right Coffee Trailer in Australia

By October 10, 2016Blog

Australia ranks amongst the top 50 countries in the world for high coffee consumption. It is easy to assume that Australians love coffee considering the coffee carts and trailers in addition to everywhere in the cities of Australia. Most of these independent coffee sellers experiment with different types of coffee beans and preparation methods with some creating their own special blends.

Coffee carts and coffee trailers have become a popular business in Australia. To follow this trend, you must have sufficient knowledge about coffee and coffee trailers. You should be able to choose the right coffee trailer for you since it dictates your saleability.

Your coffee trailer is the first thing your customers will see. No matter how good your coffee, if you do not have a good-looking coffee trailer, you will not be able to attract customers to buy from you. In the food business, like many others, looks and appearance matter a lot. The same applies to coffee trailers. To choose the right coffee trailers you should consider some factors that are mentioned here.

  • Space and Layout: You should decide what add-ons you are going to sell with coffee. If you are just selling coffee then you would not need much space. For desserts and snacks, you will need more space in addition to cabins and compartments. With various types of food items, you will also need equipment like display fridge, etc.
  • Budget: This is the basic but highly important factor in any business. While designing a coffee trailer, consider the layout and the looks of the trailer. The more frills you add, the more money you have to pay for those add-ons. It is important to plan things in advance so that you can make effective use of your budget. Invest judiciously in your coffee trailer since it must stand out and be memorable in terms of both looks and services.
  • Looks: Without an attractive appearance, no one would notice your coffee trailer. To enhance the look of your coffee trailer, you can use vinyl work on the outside. Design a logo for your business and make your coffee trailer according to a particular theme. It adds personality to your trailer so make sure that it goes with the food items you are offering. Vinyl sheets are a cost-effective option for enhancing the look of your coffee trailer. You can replace them anytime you want. They will also protect your trailer from dirt and scratches.

You need to design your trailer according to your preferences and ease of use. Many coffee trailer owners love to install a TV in their trailer to attract more visitors, especially during important games of the season. Customers who follow sports love to flock in front of the trailer to watch TV and are more likely to buy your coffee. It is a smart way to attract new customers.

Make sure you serve your best to convert new visitors into repeat customers. A remarkable design on your coffee trailer will help your customers identify you easily. They will also be able to recommend you to others if your services and the coffee trailer are impressive and memorable. 

About the Author:

Bo Pfromm is the owner of Van Demons Vans in Brisbane.  He has a passion for helping people realise their dreams by helping them join the food van revolution.  Call Bo or any of the Van Demons team on 1300 886 773 to get a quote on your custom built food truck.


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