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4 Tips to Turn Your Food Van into a Raging Success

By February 5, 2017Blog

The best part of a meal is when the taste buds are primed in anticipation of a relishing treat. A combination of the right sights, aroma and sounds of food in various stages of preparation plots to fire up the buds, taking part control of patience. Achieving this in outdoor settings without having to spend a fortune on overheads is the way forward to earn the loyalty of more customers while getting handsome returns. Here is a good and close look at four practical tips to give life to your concept and make it a tasty success.

Unique and not just universal

Stand out. Two words that will best describe a sure-fire formula to increase footfalls. Most of the successful ventures in the food market have opted for unique presentation.  Choose a concept, from experts in the food van business, if you do not have a workable idea to begin with. Take into consideration various inputs, such as the kind of food you will be dealing in, the time the food is going to be sold, consumed etc. Develop your idea around the product and not vice versa.

Signage and branding – clutter free and elegant

The signage needs to be free from clutter and in the most elegant designs. Ensure that what the prospective customers get to see are visually pleasing, after all, you are not selling hard rock music albums. Images connect easily, gently influencing decision making, therefore look for vibrant images that create a desire. If you are an existing or established brand, connect the images to the brand clearly. Experts in food van business will have an extensive portfolio, which can give ideas. Use the ideas as a broad reference, but do not copy or get influenced by other ideas.

Portraying hygiene increases interest

The need for hygienic practices is common and food retail hinges to a certain extent on practices. While it is important to opt for surfaces and designs that require minimal maintenance, it is also equally important that minimal maintenance is carried out as a matter of routine. There should be no signs of damp surfaces or discoloration. The food van should be sturdy and have sufficient space.

Clean static display of products, depending on the nature of food served

Depending on the nature of the food served, it would be a good idea to have clean static display of products. The craving for food generally comes on seeing it, smelling it and hearing it getting prepared. Create a little USP around your products by allowing the clientele to have a limited view. It will turn the craving into a purchase.

About the Author:

Bo Pfromm is the owner of Van Demons Vans in Brisbane.  He has a passion for helping people realise their dreams by helping them join the food van revolution.  Call Bo or any of the Van Demons team on 1300 886 773 to get a quote on your custom built food truck.

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